For the past few years with the rise of social media and other communication and marketing platforms it has been widely assumed that Email marketing would slowly fade away over time as ‘Millennials and teens wouldn’t use it’.
However, we couldn’t be further from the truth. According to a Adestra’s ‘Consumer Adoption study’, in a mobile filled world Millennials still use emails and many young adults prefer email to other marketing channels. Email continues to be a pivotal part of users online experience no matter what age group or demographic your business would be targeting.
You’d think that email marketing would be widely used in businesses up and down the country, however businesses of all sizes moving to online marketing often are quick to adopt social media and pay per click advertising, overlooking email marketing in their digital marketing mix.
Email marketing is one of the most cost effective and most engaging way to reach your customers. In a competitive small business environment every marketing pound needs to be stretched and made to work hard, putting email marketing in my top recommendations for small businesses looking to embrace online.
Perhaps one of the largest benefits of email marketing is that you’re able to reach your audience wherever they are. People are more programmed now then ever to ignore billboards and other forms of online advertising however Email is a different story, consider that most people check their phones and email updates before they even jump out of bed in the morning.
The latest product launch, your new sale and your next big in-store event are all great topics for your newsletters. If a customer has opted to provide you their email address then you shouldn’t be shy in actually contacting them.
If you’re looking to grow your business through the cost-effective and impactful medium of Email marketing, get in touch! I offer free consultations to all businesses, advice is always free!
Get in touch!
Get in touch with me today with any questions or to enquire about what I can do for you. Advice is always free!